The 4-Week Challenge for Coaches|500+ Coaches Have Done This|108 Bestsellers and Counting
If any of this sounds like you — you're in the right place.
My name is Sai Blackburn. I'm the founder of Coach Foundation.
Over the last decade, we've published 108 books for coaches. Every single one became a bestseller.
This is a family business. I built this system for my mother's first book — and it changed her life. Since then, we've helped over 500 coaches get their books out into the world.
Mynoo wasn't a coach before her book. She was in her sixties with decades of wisdom but no platform.
Aila wanted to bring coaching to Albania — a country where it barely existed.
Kaley is a health and wellness coach focused on helping people live symptom-free.
"Everything changed the moment my book was in people's hands." — BAL Graduate
Most coaches dump everything they know onto pages. No structure. No path. The reader finishes and thinks "that was nice" — and moves on. No call. No client. No money.
Your book needs to be built so the reader's last thought is "I need to work with this person."
Malcolm Gladwell never ran a single ad for his books. Tony Robbins doesn't run ads. They get people with big audiences to promote them. Most coaches skip this entirely. They put the book on Amazon and wait.
You can get a book on Amazon. But "an author" means nothing — there are over a million of them. A BESTSELLING author? That changes everything. That's what got Mynoo to the United Nations. That's what turned Aila from unknown to $200K in contracts.
We help you get all three right. In four weeks.
We validate it, shape it, and our editing team — people who only work with coaching books — make sure it's built to bring you clients.
Value: $495Every chapter set up so the reader goes on a journey — and by the last page, their next move is to work with you.
Value: $400Live coaching plus our editors clean up at least your first chapter. Your words. Your voice. Polished to the point where it's ready to print.
Value: $495How to get people with audiences to spread the word. The five-day launch window. Which group to put your book in on Amazon. The full step-by-step to hit number one.
Value: $495Hands-on editing from our team throughout the challenge. Editors who only work on coaching books.
Ongoing support group with me and other coaches. We don't shut the door after 4 weeks. Questions six months from now? We're still there.
Which groups on Amazon work for your coaching niche and what it takes to hit number one in each. Data from 100+ launches.
How to get podcast hosts to talk about your book to their listeners. We sold tickets for $1,000. Never released to the public.
How to get media to cover your book and your business. Another $1,000 ticket event.
Step by step, how coaches in multiple niches built real businesses from their books. Retreats. Contracts. High-ticket coaching.
100,000 visitors a month. We normally charge $200/month. You get it free when your book is done. Because I want the world to find you.
Total value: $13,385
The regular price for Breakthrough Author Live is $950.
Up until now, every coach who's been through this came from inside our community. They already knew us. They already trusted us.
You don't know me. You've probably never heard of Coach Foundation before today. And paying $950 to someone you just found on the internet? That's a big ask. I get it.
So here's what we're doing and why.
We've built a whole team around coaching books. Editors. Designers. Launch people. Media teams. All for coaches. And we're always looking for the next great coach with a book that should be out in the world.
Breakthrough Author Live is how we find those coaches.
These four weeks let us work together. You get to see what we do. We get to see your idea, how you show up, what you're about. And if after the four weeks it makes sense for us to take your book the rest of the way to bestseller together — great, we'll talk. If not — you walk away with your idea locked in, your outline done, your first chapter edited, and a launch plan you can run with.
Either way, you win.
Yes. We record every session and we support you outside of the live calls too. We have this very often — many coaches go through the replays and still get everything done.
Great. We'll refine what you have, structure it properly, and build your launch strategy. You're ahead of the game.
That's why the Mastermind stays open. Our focus in Breakthrough Author Live is to get the train moving. Many coaches complete their entire book within 6 months. Some finish during the 4 weeks. Either way, we're there for you after.
Our editing team actively works on your material. They review your book idea, your outline, and edit your first chapter. This is hands-on, not just information.
All of them. We've published bestsellers across health, wellness, personal development, business, finance, relationships, executive coaching, and many others. The system works regardless of niche.
Go through all 4 weeks. If you don't feel it was worth your time, we'll refund every penny. No questions asked. And you keep everything we've done for you.
None. $47 is the total investment for the challenge.
Five years? Ten? Twenty?
Every year it gets pushed. And the clients, the speaking gigs, the media, the standing, the legacy — all of it stays on the table. Waiting.
You have something that can help people. You've known it for years. Maybe decades.
Forty-seven dollars. Four weeks. Your book finally gets out of your head and into the world. Where it belongs.
My name is Sai Blackburn. This is a family business. I can't wait to see you inside.